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Google Analytics 4: 5 Things Every SME Needs to Know About the New Analytics Generation
Google Analytics 4: 5 Things Every SME Needs to Know About the New Analytics Generation
Google Analytics 4 replaces Universal Analytics with an event‑based model. Swiss SMEs must understand its new metrics, cross‑device tracking, AI‑powered insights, privacy‑friendly design, and proper setup to avoid data gaps and optimize their online marketing.

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