Simel Home — More Inquiries through Website Relaunch

The unexpected radio silence

Simel Home has been placing Google ads on keywords such as insect screens, conservatory and pergola for months. There were clicks, but the inbox remained silent — hardly any requests for offers. The managing director asked Hyperpage to find out why paid traffic did not result in orders.

Detective work — what went wrong on the old site?

Our UX analysis of the previous WordPress site showed:

• The only contact form was located deep in the “Contact” menu and was only visible after a long scroll.
• No clear call to action on the homepage and on the sub-pages.
• Content was confusing and not optimized for conversions.
  

Result: Even interested visitors did not know where to contact them.

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The relaunch strategy

We decided to completely rebuild it in Webflow.

The new user journey

1. Ad click — interested party lands on an insect screen landing page, for example.
2. Form in view — no distraction, just performance benefits and the step 1 of 2 form.
3. Contact in 60 seconds — after step 3, the team receives a structured request — ready to call back.
4. WhatsApp for quick — if you'd rather chat, click on the green icon at the bottom right.

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First results

• Form conversion rate from less than 1% to 4—5% (GA4 data).
• Top 10 rankings for insect screens Zug, Pergola Neuheim, Window Assembly Zug (Search Console).

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Lessons Learned

A high investment in ads can only take effect when the landing page immediately takes the visitor to the next step. The relaunch shows: Visible CTAs, reduced steps, and measurable tracking turn clicks into concrete orders — especially in craft industries where quick response channels (WhatsApp) create trust.